J.ノリツグ パベル ホルスト J.noritsugu pavel holst（ジェイ.ノリツグ パベル ホルスト） 料理研究家 TVシェフ・ライフスタイルプロデューサー 。世界各国の料理・フードコーディネート・スイーツなど幅広く学び独立。 国際色豊かな背景を持つ自身の感性により、今を感じる健康的な食提案を行う食の専門家。本物と伝統・食の大切さにとことんこだわり、きれいを作る「美人健康食」と呼ばれる独自の料理を提案。その「今」のスタイルを各局テレビ、雑誌、著書本、講演会やトークショーなどで幅広く提案。 現在は様々な食品企業レシピ開発や商品開発、商品プロデュースなどを手がけ、企業のマーケティングにおけるブランド構築活動・広告プロデュース、企業間のコラボ企画など幅広く手がけている。海外企業や各国政府機関のマーケティングアドバイザー、ディレクターとしても活動中。 自身の料理著書本は国内外多数。美白、美肌、ダイエットやアンチエイジング、健康に関心ある女性層を中心に支持を得る。 また六本木ミッドタウンなどの商業施設でも様々なコラボレーション事業を展開。 日本だけにとどまらず、現在は拠点をパリ、フランスに移し、世界各国を相手に５ヶ国語で対応。韓国、台湾、フランス、アルゼンチンやカナダなどの海外メディアにも進出。海外のテレビ、雑誌、新聞、ラジオなど海外メディアにも取り上げられ、海外の中医学専門家や美食家、栄養士などからも高い評価を得る。現在は医師陣とのコラボレーションも展開中。 またQVCテレビショッピングなどの通信販売分野においてもきれいと健康を求める幅広い世代の女性にむけた商品・食品の紹介や自身でのプロデュースも手かげている。 常に本物だけを追求し、次世代の新しい食を提案。食だけにとどまらず多様な分野でその国際的なバックボーンと独自の感性と実績を背景に、斬新なマーケット戦略を展開し続けている料理研究家。２０１１年より拠点をヨーロッパに移しヨーロッパ各国のオーガニックやハーブを研究。２０１８年１１月にはその成果を生かした自身のオリジナルコスメブランドも日本で立ち上がる。アルゼンチン政府により開催された世界の優れた料理人２１人のイベントに政府より公式にアジアから初めて招かれた料理研究家。
J. Noritsugu was born and raised in Japan. Having studied Oriental food therapy and Western nutrition, he started his career in Japan. He traveled the world to broaden his knowledge of organic and healthy food.
He has since been creating recipes and food products for leading Japanese companies, starring in numerous TV cooking shows, and directing several restaurants in Tokyo and companies while promoting his vision of modern healthy food. He introduces his own healthy meals on monthly TV shows and popularises his conception of healthy eating in magazines and his own books. So far, more than 15 of his cook-books have been published and re-edited in Asia.
The combination of Eastern and Western traditions makes J`s original outlook unique and explains the growing popularity of his books and TV shows in Japan. Success in the Japanese market propelled him to extend his work abroad. One of Jay`s books won recognition among nutritionists, received a strong approval of gourmet journalists and thus was published in Taiwan and Macao in 2007.
As a well-known organic food specialist, J. Noritsugu was invited by the Argentinean Government in 2011 to join the event of 21 great chefs and participate in promotion of the best foods and wines of the country. He gained media attention for being the first and the only chef from Asia to take part in this event. At that time, J. worked with the Japanese government and a Canadian company to promote healthy natural food among Japanese people. J. Noritsugu has developed his own product line of genuine food-inventions. He has won a reputation as a fervent devotee of quality among the Japanese and Korean food production companies he is in cooperation with. In Summer 2012,
J.`s Citron Tea won the Number One Sales award of the month within the food category on the biggest web market of Japan called Rakuten. 1.000.000,00 euro worth of his products was sold through QVC Japan during one day. As a chef, J. Noritsugu cares most about nutritional quality, organic ingredients and genuine taste when creating recipes and working on his brand products. As a media personality, he represents healthy, delicious recipes in a friendly and simple way, so that they can be easily adopted by Japanese people. Already involved in international projects in Asia, he aims to spread his concept of healthy eating to the European market.
EXPERT EN ALIMENTATION SAINE, CELEBRITE MEDIATIQUE EN ASIE
